A leading recycling industry voice in the USA, the Institute of Scrap Recycling Industries (ISRI), has announced that it is now the Recycled Materials Association (ReMA). The new name and logo were unveiled during the closing general session of the ISRI2024 annual convention and exhibition in Las Vegas.
"From everyday items to our essential infrastructure, recycled materials power the manufacturing supply chain that makes our economy stronger, our planet more sustainable, and our lives better", commented Robin Wiener, the president of the Recycled Materials Association, who underlined the significance of the rebrand: "Our new name, the Recycled Materials Association, clearly and accurately describes who we are as an organisation and who we represent."
ISRI outgoing chair Brian Henesey said, “The Recycled Materials Association is the culmination of years of work in refining how we present our industry to the world. It has been an honour to chair this organisation through this endeavor and a privilege to be one of the ongoing chain of leaders working to make us more successful tomorrow than we are today.”
Recycled Materials Association incoming chair Colin Kelly remarked, “With the introduction of this new brand identity, we embark on an exciting future for our organisation that reflects our evolution, our values, and our vision. This new name represents our dedication to rethinking how we approach recycling, pushing the boundaries of what is possible, and striving for a world where recycling is at the heart of sustainable development.”
The organisation’s new identity includes a new tagline – "Sustainable. Resilient. Essential" – which is to emphasise the industry’s core benefits to society and attributes. "The recycled materials industry is Sustainable – helping protect the environment. It is Resilient – providing materials that strengthen the economy. It is also Essential – by ensuring the things we need are there to make everyday life better", the association explained in its announcement.
The organisation was formed in 1987 when the Institute of Scrap Iron and Steel merged with the National Association of Recycling Industries and now has more than 1700 members from 40 countries. About 800 companies have been members for more than 20 years.
Earlier this month, the ISRI/ReMA launched an online timeline on its website featuring historic milestones from the recycled materials industry as well as significant moments in the association's history, featuring interviews, videos and images.
